Radio Copywiters Anne Winn and Garrett Brown
ADWEEK February 4, 1991
by Patricia Orsini
Anne Winn and Garrett Brown were working at a small Philadelphia agency more than 20 years ago when a colleague--desperate for an idea for a clothing store ad--heard them trade wisecracks and put them in a recording studio. The two went on to create memorable work for American Express, Kodak and Molson beer. The secret to their success is in the mix--the audio mix. The level is set so that, explains Winn, "People lean in and try to hear what is being said, rather than lean back to get away from it." Currently, they're working on Molson while pursuing separate projects--Brown invented the steadycam and just adapted it for video cameras while Winn raises horses. But the ads bring them fame. While in a London bar, Brown recalls, Winn "got busted. A man leaned over and asked her, 'Are you the woman in those Molson ads?'"